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Ideas in bloom.

Notes on brand, culture, and the marketing decisions shaping the companies people talk about.

3 articles · Updated weekly
Taylor Swift's Engagement: 5 Marketing Tips for BrandsFeatured
Culture·Aug 27, 2025·4 min read

Taylor Swift's Engagement: 5 Marketing Tips for Brands

Taylor Swift's engagement broke the internet — and doubled as a marketing masterclass. Five lessons brands can steal from pop's biggest storyteller.

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02 / 03
Jaguar's Rebranding Backlash: Lessons on Effective Rebranding02
Rebranding·5 min read

Jaguar's Rebranding Backlash: Lessons on Effective Rebranding →

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Culture-Defining Marketing: How Nike Turned Air Jordans into Icons03
Brand·3 min read

Culture-Defining Marketing: How Nike Turned Air Jordans into Icons →

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