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Ideas in bloom.

Notes on brand, culture, and the marketing decisions shaping the companies people talk about.

7 articles · Updated weekly
Culture Defining Marketing: Why Apple's "1984" Ad Changed Advertising ForeverFeatured
Brand·Jul 2, 2026·3 min read

Culture Defining Marketing: Why Apple's "1984" Ad Changed Advertising Forever

How a single Super Bowl airing, a sledgehammer, and a nod to George Orwell turned a computer launch into the most influential commercial ever made.

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News from the studio.

02 / 07
ThinkBloom at the 7th TechIsland MarComms Community Meetup01
News·4 min read

ThinkBloom at the 7th TechIsland MarComms Community Meetup →

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ThinkBloom: «Έχουμε τον δικό σας marketing manager»02
News·6 min read

ThinkBloom: «Έχουμε τον δικό σας marketing manager» →

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Ideas worth your attention.

04 / 07
Culture-Defining Marketing: How Heinz Turned "Draw Ketchup" Into an AI Case Study04
Brand·3 min read

Culture-Defining Marketing: How Heinz Turned "Draw Ketchup" Into an AI Case Study →

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Taylor Swift's Engagement: 5 Marketing Tips for Brands05
Culture·4 min read

Taylor Swift's Engagement: 5 Marketing Tips for Brands →

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Jaguar's Rebranding Backlash: Lessons on Effective Rebranding06
Rebranding·5 min read

Jaguar's Rebranding Backlash: Lessons on Effective Rebranding →

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Culture-Defining Marketing: How Nike Turned Air Jordans into Icons07
Brand·3 min read

Culture-Defining Marketing: How Nike Turned Air Jordans into Icons →

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